Think about the online brands you love to follow.

Think about the people you’ve actually bought from — the ones you recommend, revisit, or silently stalk while telling yourself “maybe next month.”

Now ask yourself: Why them?

What made them stand out from the sea of sameness online?

Chances are, they fall into one (or all) of these three categories.

1. They showed up right when you needed them

Maybe you were Googling something at 10pm with bleary eyes and a low battery, and BAM, there they were.

Maybe they popped up in your Instagram feed after you’d just complained about that exact problem to a friend (slightly creepy, but also… convenient).

How did they do it?

They’d spent weeks, months, or even years, training algorithms to recognise their ideal customer.

Not with one fluke post. Not with one viral video.

But with consistent, strategic content.The kind that quietly builds brand visibility over time, in the background, while you sleep, take client calls, or have a day where nothing gets ticked off your list.

2. They let you fall in love with them

You know the ones.

You stick around for their tips, their tone of voice, their oddly satisfying carousel graphics.

You don’t even need what they’re selling yet, but you still read their posts because they’re just... good.

How did they do it?

They let you get to know them.

They gave you value without asking for anything in return. They shared behind-the-scenes stories. They made you laugh, taught you something, or made you feel seen.

3. They earned your trust

Here’s the truth: People don’t trust you the first time they meet you (in real life too).

It takes time to build trust.

The way to do that?

Keep showing up (again...applies to real life too).

Even when someone’s not ready to buy. Even when your follower count hasn’t moved in a week. Even when you’re not totally sure it’s working yet.

Consistency is what keeps you top of mind, so that when they are ready, you’re the first person they think of.

So... why does this matter?

Consistency isn’t just a buzzword marketers throw around for fun.

If you’re trying to build a business online, consistency is a non-negotiable.

It's the thing that drives your visibility and builds your authority in your zone of genius:

• It helps SEO start working in your favour

• It feeds the algorithm on social media

• It keeps your name in your subscribers’ inbox

• It builds a library of work your future clients can explore

  
  

Without it, your content turns into a series of one-offs, and that’s not a strategy.

Staying consistent is HARD.

You’re not alone. I get it. Keeping up with content when you’re running a business (and, let’s be honest, a life) is a lot.

If consistency has felt hard lately, that doesn’t mean you’re lazy or doing it wrong. It means you need a strategy that works with your brain, your time, and your goals.

And that’s what I help people build.

Whether it’s creating a content plan, figuring out what to focus on, or just getting back into the swing of things, I can help you make consistency feel possible again.

Let’s get you showing up in a way that works.

Want support?

If you’re ready to get out of that all-or-nothing cycle, my unique service, Keep It Consistent, could be ideal for you.

It's designed for busy founders who just need someone to dip into their business in their busiest moments, at a low price point and without the faff.

You can find all the juicy details here!