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The Secret to Staying Motivated When Your Marketing Content Gets… Crickets 🦗
When you're constantly putting out marketing content that feels like it's giving nothing back, it can be hard. Here's how to stay motivated as a small business using content marketing.
Lucy Newman
1 day ago4 min read


Spaghetti vs. Strategy: Which does your content marketing feel like right now?
Which one does your content marketing feel like right now- spaghetti or strategy? There’s actually a place for both.
Lucy Newman
Oct 203 min read


Where to Show Up Online- Finding the Best Social Media Platform to Grow Your Business
The best social media platform to grow your business is where your audience is. Or is there more to it than that? Here’s what Duolingo made me realise about content marketing through social media.
Lucy Newman
Sep 163 min read


5 Things I’d Tell My Past-Self About Running a Business
My reflections on my experiences after a year of running my freelance copywriting business.
Lucy Newman
Sep 15 min read


Keep It Consistent Client Case Study: How Kay Grew Her Visibility Beyond Social Media
How Kay grew her visibility beyond social media by creating a content ecosystem.
Lucy Newman
Aug 183 min read


Keep It Consistent Client Case Study: Stuck and Searching for Content Marketing Inspiration
Kelly just needed an extra boost to get started with her content marketing. Take a look at how I helped her new with content ideas to get started.
Lucy Newman
Aug 42 min read


Why Consistency is a Non-Negotiable in Content Marketing
Consistency isn’t just a buzzword marketers throw around for fun.
If you’re trying to build a business online, consistency is a non-negotiable. Here's why it matters.
Lucy Newman
Jul 303 min read


Keep It Consistent Client Case Study: Moving 6000 Miles… Whilst Running a Business and Selling Retreat
Hear how Kat kept her marketing going strong, even whilst moving house across continents!
Lucy Newman
Jun 23 min read


Capturing Tone of Voice: How Can My Writing Sound Like You?
Capturing tone of voice isn't based on vibes alone. This is how I can write like my clients when I produce content on their behalf.
Lucy Newman
May 193 min read


5 Signs It's Time to Outsource Your Content Marketing
Is it time you outsource you content marketing? If you're on the fence, you might find clarity (and the perfect solution) right here.
Lucy Newman
Apr 293 min read


Ghosted by Google? Start Showing Up With These Simple Blogging Tips for SEO
Struggling to get your blog seen? These 5 blogging tips for SEO will help get your content visible.
Lucy Newman
Apr 223 min read


How to Email Without Annoying Your Mailing List
Annoying your mailing list is a big fear of a lot of small business owners. Here's how to write emails your audience will love.
Lucy Newman
Apr 73 min read


Blogging for Small Businesses: Getting Past That Writer’s Block
When it comes to blogging, white page syndrome can hit hard. Here are a few tips to get past it and start blogging for your business.
Lucy Newman
Mar 213 min read


What's Working in Small Business Marketing? 3 Lessons from 32 Businesses
I asked small businesses what’s working in their marketing and what they’ll be prioritising this year. 32 responded. Here's what I learned.
Lucy Newman
Mar 32 min read


How To ACTUALLY Do Keyword Research For SEO In Your Business Blog Posts
Keyword research for SEO is vital if you want your website to be discovered through search. Here are 5 tips to help you do just that.
Lucy Newman
Feb 114 min read


Getting Clicks but No Sales? Fix These Common Meta Ad Mistakes
Are you making any of these Meta ads mistakes? Are your ads getting clicks but no sales? This might be the reason why.
Lucy Newman
Jan 274 min read


Which Email Marketing Platform is Best for Your Small Business?
Which email marketing platform should you be using and why? Find out my three favourite options and expert advice in navigating this crowded
Lucy Newman
Jan 135 min read


Welcome Emails and Why They Matter
Why creating your welcome email sequence is a necessary hurdle (much like meeting the in-laws).
Lucy Newman
Dec 20, 20243 min read


3 Things to Consider BEFORE You Write Your Email Welcome Sequence
Email sequences have the power to take care of sales for you. Make the most of this tool and don't skip these three steps when planning your
Lucy Newman
Dec 6, 20243 min read


5 Proven Ways to Grow Your Audience Through Blogs
Find out how your blogs can be working harder to increase visibility for you and your business.
Lucy Newman
Nov 26, 20243 min read
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