Spaghetti vs. Strategy: Which does your content marketing feel like right now?
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Which one does your content marketing feel like right now- spaghetti or strategy?
Be honest: are you flinging ideas at the wall and hoping something sticks, or do you have a plan guiding you through each post, so you know exactly what to post and where?
Here’s the spoiler upfront: there’s actually a place for both. Let’s talk about it.
The Spaghetti Approach to Content Marketing
The spaghetti approach usually goes something like this:
Have a random idea (probably in the shower or while driving).
Try desperately to remember it.
Throw it together.
Chuck it online.
Cross your fingers and hope for the best.
Rinse and repeat when inspiration strikes again.
Sound familiar?
The Case for Spaghetti
There’s no denying that marketing has an element of throwing spaghetti at the wall to see what sticks.
There’s no denying the value in those sparky little moments of inspiration and daring. They're often what makes your content most authentically YOU.
Sometimes, posting without thinking helps capture flashes of authenticity that you'd otherwise have talked yourself out of.
However… sorry, spaghetti. You can’t carry the whole meal.
When every post is created in the heat of the moment, you start to lose structure and direction. One week you’re on fire, the next you’re staring at a blinking cursor wondering what to say.
Inconsistency creeps in.
Overwhelm follows close behind.
Sales dip, confidence wobbles, and you’re left wondering what went wrong.
It’s not that the spaghetti approach is bad, it’s just not sustainable.
The Strategy Approach to Content Marketing
Enter: strategy.
Strategy is the calm, grounded big sister to spaghetti’s chaotic charm.
She’s got a planner, a colour-coded calendar, and she knows exactly what she’s doing and why she's doing it.
A strategic approach looks like this:
You set aside time each month to plan your content.
You consider your messaging, your goals, and what worked well last month.
You create and schedule content weekly so you never miss a posting day.
With a clear strategy, you stop guessing.
You know exactly what to post, why you’re posting it, and where it needs to go.
Each piece of content serves a purpose, whether that’s to build connection, educate your audience, or drive sales.
You’re no longer floundering in the deep end; you’re swimming with intention.
The Case for Strategy
A good content strategy is what keeps your business moving forward. It creates consistency, clarity, and results.
When you’re strategic, you’re not at the mercy of your mood or motivation. You’ve built a framework that supports you, so even when life gets busy, your marketing doesn’t grind to a halt.
But strategy alone can sometimes feel… rigid. Too polished. Too predictable.
If you only ever follow the plan, you risk losing that spark that makes your content feel alive.
The Happy Middle Ground
Here’s the truth: you don’t have to choose.
The real magic happens when you blend the two.
Start with a strategy- a strong foundation that aligns with your goals, your offers, and your ideal clients. Know what you’re working toward and what messages you want to reinforce.
Then, when a spontaneous idea strikes, don't be afraid to run with it! Post the shower thought. Share the behind-the-scenes photo. Try something new just to see if it works.
The spaghetti part? That's all you. That's your personal genius.
But the strategy... that's where I come in! If you need a bit of help, head over to my services page now to see how I can help you get more eyes on your business through content marketing.
