THE TALE OF A CONTENT CHAMELEON
Content marketing doesn't have to feel like spinning a million plates, trying to be everywhere all at once.
​
I work with small businesses to strip things back and simplify their content strategy so that they can show up online confidently and consistently.
THIS IS ME.
Flaws and all.
Animal-obsessive. Podcast addict. Crafter. Reader. Incurable optimist.
​
Recovering people-pleaser, over-thinker and perfectionist.
​
I help small business owners owners navigate their way through the messy world of content marketing without the overwhelm.
​
I left teaching in July 2024 and jumped into self-employment. Years of convincing teenagers that science was fun and relevant taught me how to take something tricky and make it accessible. I wanted to bring this to small businesses.
SEPTEMBER 2024
Hello Lucy Newman Copy
​In September 2024, I launched Lucy Newman Copy (agencies? Head over there for done-for-you content to support your clients).
​
Now, I KNEW that writing was my super-power. I KNEW I could help businesses show of their most sparkly selves.
​
But what I hadn't anticipated was that I'd need to market myself... and that was SO much harder than I'd ever imagined when it was my own name on the business.
​
I overthought every post, procrastinated on hitting send, and hesitated to share my business. So, I invested in learning how to market myself through content and to my surprise...I LOVED it.
OCTOBER 2025
New Chameleon on the Block
I see so many businesses stuck in the same procrastination cycle as I was- afraid to show up, not knowing what to say, overcomplicating things in an attempt to show up everywhere all the time.
​
I created Lucy the Content Chameleon when I realised I could help talented founders with the skills I'd honed.
​
Using a messaging-first content strategy, I create simple, sustainable plans that help you:
-
Show up online with confidence
-
Speak to your audience with clarity
-
Market your business with consistency
​
No fluff, no overwhelm, just clear, actionable strategy that gets results over the long term.
In case you were wondering...
...why the chameleon thing?
Well I pride myself on being able to effortlessly blend in with your business.
​
To write as you would write.
​
To help to market your business the way you feel comfortable.
​
It's not about a one-size-fits-all approach, or about coming in and dictating how you need to change everything about your business.
It's about fitting around the puzzle pieces you already have in place, and helping you show up authentically. I'm here to show you how to use content marketing to fit into your business, not how to change your business to make content.
Kat Amey
Life Coach
"I found it extremely helpful to have fresh eyes and a different view point. I wouldn’t hesitate with using her services again."