The Full Story
The Toughest Audience
I spent 8 years teaching science to teenagers.​
The biggest thing I learned?​ Most of them aren't actually interested in learning science.
Shocker.
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My job was, therefore, to convince a group of sceptical, impossibly-hard-to-please people, that what I had to say was amazing.
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Like there was nowhere else they'd rather be on a Monday morning.
Like it's something really, really wanted to be part of. And to do it all in a way they understood.
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The Winds of Change
Knowing that teaching wasn't for me forever, I eventually started contemplating what else I could do.
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That's when I first heard the term copywriter. Something clicked.
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I'd had a blog for years that had taught me the ins and outs of SEO.
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Over the years I'd created enough learning resources to know that I'm a pretty dab hand at crafting a back-to-basics masterpiece to cling to even the shortest attention spans.
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Wasn't that the role of a copywriter?
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For months I immersed myself in every video, podcast or book I could find that would help me to develop this skill. I joined the Comprehensive Copywriting Academy and devoured the training.
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But, when it came to actually starting a business, it just wasn't happening. There weren't enough hours in the day.
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So, as a usually risk-averse human, I took possibly the wildest decision of my life and quit my job to go all in on my business.
...and so here we are!
I started truly from scratch, with nothing but a head for learning and a talent with words to back me up.
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I have learned through trying, testing, failing and succeeding, making plenty of mistakes along the way and figuring out how to fix them.
I know what it's like to feel you're lacking direction, spread too thin or like a fish out of water.
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Studying the art of conversion copywriting through Joana Wiebe's incomparable Copy School has since inspired me to delve deep into the highly nuanced world of email strategy.
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​I help my clients to find direction, get in front of the right people and build valuable, meaningful connections...
...or at the very least, they can tick something off their to-do list.​
Kat Amey
Life Coach
"I found it extremely helpful to have fresh eyes and a different view point. Lucy was very efficient with her response and I wouldn’t hesitate with using her services again."