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One Wild Thing
Client
One Wild Thing
Industry
Blogging
Category
Blog Post
Client
One Wild Thing is my own hobby blog. It focuses on wildlife issues and how you can travel to see wildlife worldwide.
Challenge
The aim was to produce an article which was accessible to the general public, with no scientific background, to allow them to be able to make inform choices.
Solution
Subheadings are clearly selected to guide the user through the article and to cover all of the key points. Language used is never technical and sentences are short in order to retain the focus of the reader. The tone is informal to allow the reader to feel like they are talking to a friend, building trust.
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